Privacy Policy

The Cinemuse website is operated by the not-for-profit, registered charity, Cinemuse Foundation NPC, registered address Workshop17, V&A Waterfront, Cape Town 8001. If you have any questions, complaints or comments about how we use data or would like a copy of any data we hold which belongs to you, please contact us.

We want you to enjoy our website and services secure in the knowledge that we have implemented fair information practices to protect your privacy. By visiting our website, you are accepting the practices described in our privacy policy, including our use of cookies and similar online tracking technologies. If you do not agree to the terms of this privacy policy, please do not use the website.

Cinemuse may change this policy from time to time by updating this page and you should regularly check to ensure that you are happy with any changes. This policy was last updated on April 24, 2019.

The policy outlines:

  1. General principle

  2. Types of information we may collect

  3. How we collect information

  4. How we use your information

  5. Cookies & Tracking

  6. Access to your personal information

  7. Disclosure to Third-Parties

  8. When you donate to Cinemuse 

  9. How to contact us

General principle

There are two types of information we may collect from you when you use the website: non-personally identifiable information and personally identifiable information. Non-personally identifiable information does not individually identify you, but it may include tracking and usage information about your general location, demographics, use of the website and the internet. Personally identifiable information is information that you voluntarily provide when you subscribe to a newsletter, complete an online syndication request, make a donation or query that can individually identify you and may include your name and email address etc.

The non-personally identifiable information we collect is used in aggregate only and we do not link non-personally identifiable information to your personally identifiable information.

We do not share either type of information unless required to run the website and services (see third-party services below). We will never sell either type of information.

This privacy policy does not apply to any information collected outside of the website, including offline or through other means (for example, via telephone or through email), unless otherwise stated below or at the time of collection.

What information do we collect about you?

We may collect and process the following data/information about you:

  • Your name, delivery address, email address and any other contact information you supply to us, including but not limited to telephone numbers and social media handles.

  • If you contact us, we may keep a record of that correspondence. 

How will we use your information?

We may use Your Information to:

  • Use your name, address and email to online orders and purchases.

  • Send you emails containing information and updates about Cinemuse.

  • Send you newsletter emails containing news about Cinemuse’s upcoming events, film reviews and promotions.

  • Respond to any communications you send us.

  • Gain a clearer understanding of our users and how they interact with the Site; and help improve our site.  

Cookies and Analytics

Cookies are small pieces of information stored by your browser on your computer's hard drive.  If you want to know more about cookies and how they work, please refer to the following websites: and

We also use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies to collect information about details of our users' visits to the Site (including IP addresses) and the resources they access on it. Google Analytics provides us with reports based on this information in order to us to help us understand how visitors engage with the Site.  Google Analytics will not transfer the information it collects to any third party except where required to do so by law. Please note that we will not use Google Analytics to collect any information from which you can be personally identified, and we will not associate the information provided to us by Google Analytics with Your Information. Google Analytics' cookies will remain on your computer for between thirty minutes and two years from being set / updated, unless you delete them before they expire. For more information about Google Analytics, please visit

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. Unless you do this, cookies will be issued when you use our Site, but you can delete them via your browser at any time. If you do not accept cookies, or decide to delete them, you will still be able to access and use the Site but you won't be able to save any items. You can also install the Google Analytics Opt-Out Browser Add-On to prevent Google Analytics cookies being set, which is available for download here:  

Access to your information, correction and unsubscribing

  • To find out more about how your information will be used, or to make a complaint, please contact us.

  • You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of the information we hold about you, please contact us.

  • We want to make sure that Your Information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate, please contact us.

  • You have the right to unsubscribe from any emails we send you. You can do this by clicking on the link at the bottom of every email we send to you or please contact us.

  • We want to make sure that Your Information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate by contacting us.

  • You have the right to unsubscribe from any emails we send you. You can do this by clicking on the link at the bottom of every email we send to you or by contacting us.

  • You may request a copy of the personal information we hold about you by submitting a written request here. We may only implement requests with respect to the personal information associated with the particular email address you use to send us the request. We will try and respond to your request as soon as reasonably practical. When you receive the information, if you think any of it is wrong or out of date, you can ask us to change or delete it for you. 

Disclosure to third-party services 

As part of providing our website and services to you we use a limited number of third-party services that perform functions on our behalf, including but not limited to website hosting, server monitoring, marketing automation services, payments, billing and customer service.

We have no control over, and assume no responsibility for, the conduct, practices or privacy policies of these third-party services and encourage you to read the policies of the services we use below:

Cinemuse uses the MailChimp marketing automation service to issue newsletters and occasional donation requests. Find out more about MailChimp’s Privacy Policy and Terms.

Cinemuse uses the Help Scout help-desk software to respond to donor or reader enquiries. Find out more about how Help Scout protects your security here.

Cinemuse uses Xero accounting software for supplier and staff payments and billing. Find out more about how Xero protects your security here.

When you donate to Cinemuse 

We do not retain or use any credit card or other financial account information on our servers. That information is conveyed to third-party payment services and is used only to clear the payment for your donation. Cinemuse uses PayFast to process secure payments online. Find out more about how PayFast protects your privacy and security. We also accept donations via PayPal. Find out more about how PayPal protects your privacy and security.

See also Terms and Conditions for recurring monthly or annual donations as part of our Friends of Cinemuse program.

When you subscribe to our email newsletters 

By clicking ‘Subscribe’ you agree to the following: 

We will use the email address you provide to send you regular emails, usually weekly. We also send occasional donation requests and, no more than once a year, reader surveys. 

The email address/es you provide will be transferred to our external marketing automation service ‘MailChimp’ for processing in accordance with their Privacy Policy and Terms. We use MailChimp to issue our newsletters, donation requests and reader surveys. We have no control over, and assume no responsibility for, the conduct, practices or privacy policies of MailChimp. 

How we protect the information we collect 

We are committed to ensuring that your information is secure. We have taken reasonable measures to protect information about you from loss, theft, misuse or unauthorised access, disclosure, alteration and destruction. No physical or electronic security system is impenetrable however and you should take your own precautions to protect the security of any personally identifiable information you transmit. We cannot guarantee that the personal information you supply will not be intercepted while transmitted to us or third-party service providers. 

Sharing your personal information 

We will not disclose your personal information except; (1) as described by this Privacy Policy (2) after obtaining your permission to a specific use or disclosure or (3) if we are required do so by a valid legal process or government request (such as a court order, a search warrant, a subpoena, a civil discovery request, or a statutory requirement). We will retain your information for as long as needed in light of the purposes for which it was obtained or to comply with our legal obligations and enforce our agreements. 

Children’s privacy  

Our website is not directed at children under the age of 16 and we do not knowingly collect or maintain information from those we know are younger than 16. If you are younger than 16, you should not submit or post any personally identifiable information to our website. 

We take all reasonable steps to ensure the information held is accurate, up-to-date, complete, relevant and not misleading. 

Contact us 

If you have any questions about our privacy policy or our use of your information, please contact here.